Social Media Audit Lancashire
An honest look at your business social profiles and what to improve.
Profile Optimisation
Profile Consistency: Ensure brand consistency across all social media profiles.
Bio & Descriptions: Optimise bios and descriptions for clarity and SEO.
Profile & Cover Photos: Evaluate the effectiveness and branding of profile and cover photos.
Content Analysis
Content Quality: Assess the relevance, value, and engagement of your content.
Content Mix: Review the balance between promotional, informational, and engaging content.
Visual Elements: Evaluate the use of images, videos, and graphics.
Hashtag Strategy: Analyse the effectiveness of your hashtag usage.
Engagement Analysis
Audience Engagement: Measure likes, comments, shares, and overall engagement.
Community Management: Evaluate how you interact with your audience and manage your community.
Response Time: Assess the speed and quality of your responses to comments and messages.
Performance Metrics
Follower Growth: Track the growth rate of your social media followers.
Reach & Impressions: Analyse the reach and visibility of your posts.
Engagement Rate: Calculate engagement rates to determine content effectiveness.
Conversion Tracking: Measure how social media efforts translate into website visits, leads, and sales.
Competitive Analysis
Benchmarking: Compare your social media performance against top competitors.
Trend Analysis: Identify industry trends and how you stack up.
Opportunity Identification: Spot gaps and opportunities for improvement.
What the audit covers
We look at the platforms you currently use, business information, posting themes and links back to your website.
Turning findings into a plan
The aim is not to prescribe a daily posting schedule to every business, but to identify a manageable approach that supports your goals.
Request a social media audit
Share your relevant social profile URLs and tell us what you want them to achieve. Speak to us.
FAQ
Yes, you can outline your requirements without committing to a paid project.
Yes. We are based in Colne and support businesses across the county.
Yes, we can scope a practical review of your current content and technical setup.
Yes, any paid work should have a clearly agreed scope and price.
Call 07916 923221 or use the enquiry form.
